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2/24/2010
Bye Bye Beta Store; Hello Sample Sales Galore!
So the time has come and Beta Boutique is shuttering their Bucktown storefront. Fortunately for the fashion-hearted of Chicago, Beta is going to keep doing their notorious sample sales and even expanding to more events.From now though March 19, pay your regards to Beta and shop at the store for HUGE discounts on top of their already great deals.
Beta has some amazing sales in store for the rest of 2010.
Calendar of Beta Sales
March - Spring Kids' Sample Sale (3/5-6)
April - Partner with StyleChicago.com for FashionChicago event (supporting/promoting Chicago-based designers) (River North, 4/29)
May - Lincoln Park/Lakeview Women's Sample Sale (5/15-16)
June - Wicker Park/Bucktown Women's Sample Sale (6/5-6) August - Men's + Women's Stacked Rack X Sale (River North, 8/14-15)
September - Bucktown/Wicker Park Men's Sample Sale (9/25-26)
October - Kids Sample Sale (10/2-3, location TBD) Women's Sample Sale (10/16-17, location TBD)
November - Women's Sample Sale (11/6-7, location TBD) Suburban Women's Sample Sale (11/13-14, location TBD)
This list does not include unconfirmed single designer events so sign up for their mailing list at www.betaboutique.com to stay on top of all of the great deals.
2/11/2010
Are you ready for a revolution?
As the internet continues to expand and become more dynamic, fashion brands are jumping up and showing the world their collections in more interesting and accessible ways. This New York Fashion week, brands such as Alexander Wang and Rodarte will stream their shows live. As soon as the shows are over, the internet will be sprinkled with pictures of the designers Fall/Winter 2010 collection. But does it really make sense to share your future collection this early with the every day consumer? Are we cheapening our current collections in hopes of creating excitement for our future collections? Many times, designers have yet to ship their Spring/Summer while their Fall/Winter is being plastered all over the web. With the current economy, consumer demands are changing. We expect the sale. We crave the sale. And buying something full price is no longer an option for many. It seems we have caught the fashion industry into an unending spin cycle. Is fashion week for the trade or for the shopper?
Cynthia Rowley is taking a fresh approach this fashion week, creating a pop-up shop of Fall/Winter 2010 pieces, available for the next month. Donna Karan says we are "killing our own industry" and suggests we move the calendar back, showing Fall/Winter in April or May instead of February, adjusting for customer demands and clarifying consumer confusion.
It's clear the industry needs an emergency break. What do you think that change should be? Let us know on Twitter: @StitchesFashion.
Sources: Cynthia Rowley story: http://nyti.ms/aDrOFO and Donna Karan story: http://bit.ly/d8Sc5F
2/3/2010
Stitches Fashion Newsletter: February 2010
